Remember to be clear about your intentions when you do this. GOV.UK’s design team is a proponent of this – they suggest that a message explaining why you need your users to submit an email address will increase user’s confidence in your site. Of the respondents for whom this was an issue, 75% agreed that a site displaying a message explaining what your email address will be used for would increase the likelihood of them providing a real email address. 75% would like to know how their email will be used, before signing up Trust was identified as another main issue 57% of our respondents submit fake or disposable email addresses because they don’t trust the company they’re submitting to. 70% of respondents thought a site’s good reputation would contribute positively towards them providing their real email address when signing up.
One of our respondents who wanted to avoid receiving too much spam commented that they didn’t want their “main email address to be flooded with non-critical emails”.Īnother, who is obviously not comfortable sharing their main email address everywhere they sign up, asked: “It’s pretty much standard to have a ‘miscellaneous’ email address, right?”ĭespite this aversion to emails they didn’t ask to receive, the reputation of the site they are signing up with was seen as a strong reason for users to see past their concerns. It’s pretty much standard to have a ‘miscellaneous’ email address, right? Or, worse, provide their email address on to third parties – 63% of respondents saw this as a concern. These users do not want to take the risk of signing up with the type of company that might send them lots of marketing material that they aren’t interested in. In our recent survey 1 we found that 73% of respondents identified their reason for not submitting their own email as part of a form was a dislike for receiving marketing communication. Perhaps Beyoncé visited your site last week, or maybe your site’s visitors just don’t trust you with their details. There are lots of reasons why someone might prefer to provide an email address that they’ll never have access to. These are (usually free) services that can be used to generate an email address and inbox for short-term use – when the user is finished, the inbox and email address is designed to be discarded.ĭEAs have an advantage over making up an email address like as they can usually be accessed for a short time so a user can read any initial emails that might be required for the signup process. The former proved to be more popular with our respondents who avoid giving out their main email address, with 82% saying they had used a DEA while filling out a form online. To proceed, they have the option of using a disposable email address (DEA), or making one up instead. Providing the wrong email addressĪ user like this may arrive at a company’s ‘enter your email address’ field and be reluctant to share their main email address. Email addresses are a unique way of identifying a user, and they allow companies to send important information, updates, and marketing information to their customers.Ĭollecting valid and active email addresses is important to many businesses, so we asked 200 users who admitted using a fake or disposable email address why they prefer to keep their real email addresses private. Using an email address to sign up with a website is something we all do on a regular basis.Ĭompanies likes yours (and ours) make this a required step of starting to use their product or service. How do I stop site visitors signing up with fake email addresses?Ĭustomer Experience 3 in 5 disposable email address users don’t trust websites with their real email address About Allies Contact 01508 494488 Share on Twitter Share on LinkedIn Share on Facebook Knowledge Base
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